Bulletin boards can help you sell your product or service.
Public bulletin boards in coffee houses, grocery stores, repair shops and on school campuses allow people to advertise goods and services suitable for general audiences. Sellers can advertise a car for sale, a house to rent or even post an announcement about a lost dog. Advertising on the boards is usually free, and could be an effective part of an advertising and marketing strategy. Before posting on a board, sellers should review rules about posting on the board and adhere to the guidelines. If necessary, ask the merchant about the guidelines.
Georgraphy
People advertising on public bulletin boards should select locations within a certain geographic area. Sellers with a boat for sale or garage apartment to rent should post notices within a 1- or 2-mile area. That increases the likelihood that someone reading the announcement may elect to drive by the location on impulse. A five-minute drive-by during lunch could lead to a follow-up call and a sale.
Invitations
One marketing idea for the public boards is to post an invitation for an event designed to sell the product or service. For example, a seller advertising a motorcycle could schedule an after-work event at the seller's house offering free homemade lemonade and a free drawing for a motorcycle helmet bag. The event serves as an open house for showcasing the product. A home-based dress maker or tailor could advertise a similar event to show work samples while holding a free raffle for discounts on alterations.
Tear Strips
An advertisement placed on bulletin boards should feature contact information listed on perforated strips the potential buyer can easily tear off of the ad for future reference. The strips should include a name, telephone number, email address and a website. A simple website of just a few pages should offer complete information about the product or service, including pictures and, if applicable, testimonials from other customers.
Classifieds
The marketing campaign on bulletin boards should be supported by advertisements on free, local, online classified sites. The online ad should offer a complete description of the product or service and also encourage people to look for the seller's ads on bulletin boards at certain locations in town. The online ad with tie-ins to the bulletin boards could increase excitement about the advertising campaign.
Frequency
The seller should update the ad campaign weekly or biweekly by putting up ads with new designs, or the same ad touting a price cut on the product or service. The new ad and price cut could catch the eye of a prospective buyer who was interested but had not acted.
