Direct mail
is a low-cost, per-person way to reach thousands of people.
Direct mail is a traditional way of marketing services and products. A key element to having a successful campaign is ensuring the people you're mailing to have the potential need or desire for what the offer entails. Brokers advertise various lists on the Internet that are available for rent. The broker's job is to work with your company to develop a selection of lists that have the best possible return for your marketing expenses.
Instructions
1. Contact a broker and give him the parameters of what you are looking for. He will need to see a sample of the marketing material to help gauge the best lists. The more information you can provide him, the better. It is acceptable to work with several brokers at the same time, since the lists they manage are exclusive to their company and do not overlap with another broker.
2. Consider all the possible avenues of your marketing and lists that would contain potential sales. For instance, to reach art collectors, you might mail to those who have given donations to art museums or are on their membership rolls. Inquire about renting the subscription lists to magazines such as Antiques and Fine Art, Fine Art Magazine or Artes Magazine. If these organizations rent their lists, they will direct you to their broker who handles the business for them.
3. Work with local art galleries to obtain their lists. This often entails allowing the galleries to send out the information under their own name and envelopes, with you paying for the mailing costs. This works best if the offer is something that the gallery sees as a real benefit to their customers.
