A well designed logo can put you or your business in the public eye and give it something visual to remember you buy. The familiar golden arch of McDonalds is an example of a logo that is immediately recognizable even without the name. Finding the right logo to represent you or your company can be one of the biggest assets to your market presence.
Brainstorming
Brainstorming is an effective way to come up with a logo. With a pencil and paper, sit and doodle basic design ideas that you feel relate to your business or the image you wish to convey. Write down words and sketch images as they come to you, without thinking too far in advance. This can help deliver ideas that might make effective logos.
Simple Presentation
Consider a simple, clean logo design. While the temptation to make a complex logo may be there, remember that too many elements in a logo can draw attention away from the message or image you want your logo to convey. In many cases, the public may only be glancing at your logo. Create something the human eye can take in as it passes a billboard on the highway.
Font Selection
The font, lettering, you use is a crucial element for your logo. Choose a font that is somewhere between plain and fancy. Avoid using fonts that are flat and add nothing to the artistic presentation of your layout, but don't overdue it and choose a fancy font that will be overlooked because it is hard to read.
Text and Image Combinations
If possible, combine text and image in your font design. The text will no doubt be the name of your company. Select an image that reinforces the name of your company and combine it with the text. If you can find a way to incorporate a letter of your company's name into an image, you will successfully fuse the two into a single identifiable logo.
