Turn Web visitors into clients through lead generation.
Companies providing products or services rely on Internet sites for advertising, but a Website can also collect contact information (or leads) from visitors who are interested what the business has to offer. Web lead generation is set up to provide email addresses, phone numbers and mailing addresses from potential clients. These sales or marketing leads are available to company representatives who contact the prospects to make them customers. A Website that can generate leads can also increase sales.
Instructions
1. Post practical information on a Website that will attract potential customers. A hypothetical target market informational piece would be an article on change window locks posted on a Website for a company that sells window hardware.
2. Post a contact form for lead generation prominently on the home page and on all other pages that may be viewed by shoppers. Ask for an email address, phone number, mailing address or any combination of the three. Place a check box on the form asking if it is okay to contact these prospects. All checked forms should be considered leads.
3. Place an email contact form with a message box on every Web page listing products. Simply ask viewers to give their email address along with a description of anything they're seeking that is not listed. This type of form will generate leads that are specific to the products a customer wants to order.
4. Offer Web visitors something of value for filling out a contact form. Create a monthly newsletter or informational compilation relating to the business services or products. Collect email addresses from visitors who wish to receive the monthly publication and use the addresses as sales leads or marketing leads.
5. Give something away from a Website that can be delivered to an email inbox. Offer a template for print or give a coupon to any visitors who leaves an email address. Turn those contacts into leads by delivering the coupon along with an offer for products or services at special rates.
