Williams-Sonoma accepts proposals for new products to be included in their Williams-Sonoma catalogs and stores. They are very specific on the steps to send them information on a new product.
Instructions
1. Write a cover letter describing your product. When describing the features of the product it is important to describe how the product will benefit the Williams-Sonoma customer.
On a separate page print out a pricing sheet for the product. The pricing sheet should include the per-unit price and total prices with quantities for either a pallet load or shipping container load.
2. Photos of the product are required. Use the digital camera to photograph and print out several high-quality pictures of the product.
3. The cover letter, pricing sheet and photos should be sent by overnight mail to:
Williams-Sonoma Merchandising
Attention: product submission
915 Beach Street
San Francisco, California 94109
4. Do not telephone the buyers at Williams-Sonoma. Do not send the actual product. Products will not be accepted.
5. A buyer will respond to your product submission. It can take up to three months for them to contact you. Remember, do not telephone the buyers until they contact you.