The colors in your business logo matter more than you may realize. Your logo is the first thing that strikes customers on your marketing materials, in your ads, on your website and on your products. It should be prominent, but that can be a liability if you've got a color scheme that turns your customers off. Here's choose effective colors for your logo.
Instructions
1. Decide on the overall image you want your company to convey. This should be reflected in all of your marketing materials, starting with your business logo. A laid-back software company will use different colors than a financial adviser who wants to gain the trust of big investors.
2. Research the logos of competing businesses. You don't want to pick a color scheme that's too similar to any of your competitors. On the other hand, you don't want to use bright colors when other companies in your sector are using subtle tones.
3. Pick a particular element in your logo that can stand out. You may have a catchy name or your graphic artist created a first letter or design element that you want people to associate with your company.
4. Choose a bright, warm color for the element you want to stand out on your logo. Red is an aggressive color and suitable for a company name or other critical design element. Orange is less severe than red but still bright enough to attract attention.
5. Use blue to denote authority and stability. It can get boring, though, if you don't offer a contrasting bright color or an interesting design element. Blue goes well with red and orange, though a logo with dark blue and white can also be effective.
6. Incorporate green into your logo if you're business is associated with wellness. It has a calming, healing effect. Healthcare-related firms, alternative therapies and even athletic businesses like health clubs can greatly benefit from using green in their logos.
7. Go with colors like pink and purple if your customer base is female. It makes women feel the company understands their needs. Cosmetics, skin care products and women-oriented fitness centers commonly use these colors in their business logos.
