Get a Press Release Noticed
A press release is a powerful tool for getting your company or organization free publicity. It is powerful because people look to the media as a source of credible information. It is important to get your press release the most attention possible so that you get your company or organization recognized in a positive light. Here is get that press release noticed by the media gatekeepers.
Instructions
1. Think like a reporter. Your press release should be newsworthy and sound like something the newspaper or television media found themselves. Use the inverted pyramid style of writing. Put the most important information first, followed by lesser important details in ascending order.
2. Send the press release to relevant sources only. Do not copy and paste a list of reporters off the newspaper website and send your release to everyone on the list. It is a waste of your time and looks unprofessional. It is always a good idea to contact a media outlet and ask who should get your press release.
3. One page is all you need to pique the editor's attention. They will most likely read only the first two or three sentences anyway. Use a dynamic lead to catch their interest. Tailor your release to the publication's audience.
4. Be sure your text formatting is friendly to the publication. This means contact info at the top of the page, short sentences, and double spaced paragraphs.
5. Answer these key questions in the first three paragraphs of your press release: Who? What? When? Where? Why? How? The how is very important. It is important to tell the editor how your news is more relevant and newsworthy than the other stack of press releases on their desk.
6. Back up your statements with evidence. Reporters have to get sources. Get your own sources. If you use a survey, summarize the results. Get quotes from key experts.
7. Follow up with the news editors. Make sure they received your email or fax. Many times they do not get them. It is also a chance for you to make a personal contact. Do not bug them. One contact is enough. Editors and reporters are busy people. They hate being hounded.
