Google offers marketing opportunities to amateurs and professionals alike.
Throughout the past decade Google has created a marketing package that provides multiple methods to promote through Google. The combination of Google's free advertising tools, opportunities to increase a ranking on the Google search engine and Google paid advertising strategies interact, allowing a marketer to use multiple marketing strategies all under one roof. Non-professional marketers can also use the Google promotional tools.
Instructions
SEO
1. Optimize your website to enable the Google search engine to find it and rank it. A high ranking enables searchers to see your website immediately when they search for terms that you wish to promote.
2. Embed keywords in your website that will attract people who conduct searches for products or services that you provide.
3. Create links among your site's pages to increase the site's visibility to the Google search engine.
4. Reduce the number of your site's webpages that you restrict by logins, cookies, frames or input pages.
5. Include a sitemap on your website. Place metatags and heading tags on all your website's pages.
6. Create unique page titles for all your webpages. Check to ensure that your webpages' titles accurately reflect the webpage's content.
Google Adwords
7. Start a Google Adwords campaign. Google Adwords allows you to promote by creating an ad that targets individuals whose Internet activity indicates that they would find your service or product of interest.
8. Sign up for Google Adwords and create an ad. Refine your keywords to target people who search for similar keywords.
9. Provide Google with your credit card number and select your budget. Google will place your ad as "impressions" on the side of user's screens when they undertake searches on the Google search engine with similar keywords. The number of impressions that Google creates depends on your budget limit.
Google Webmaster
10. Use Google Webmaster tools to increase traffic to your website. Sign up for Google Webmaster and indicate the website that you manage.
11. Check the errors that the webmaster finds in your website. Fix any errors so that all of your webpages appear on the Google search engine.
12. Observe the webmaster tools link information to note which other sites link to your website. Contact sites with which you wish to crosslink to create mutual links.
13. Note your website's most successful webpages. Refine your website to bring more traffic to these pages and use those webpages to encourage visitor to visit other webpages on your site.
