Nonprofits are eligble for free or reduced advertising.
Most funding for nonprofit advertising campaigns exists in the form of in-kind or service grants or reduced advertising rates. Sources of advertising funding include associations with similar goals and large media outlets. Sometimes, an organization will fund part of an advertisement campaign, like a brochure or website. Nonprofits might also use general grant funding to support marketing and communication efforts.
Google Grants
Nonprofits that offer services related to health, arts, education, technology and volunteerism can apply to receive $300 in Google advertising as part of the company's AdWords program. AdWords works by linking key words to advertisements. If a user enters a nonprofit's search word, the nonprofit ad will appear next to Google's search results.
Taproot Brochure Grant
Nonprofits in need of a brochure to advertise services should apply for the Taproot Foundation's "Brochure Grant," which is a service grant worth $45,000. As part of the grant, staff from Taproot will work with nonprofit representatives to write and design a print-ready brochure. The Taproot foundation also offers other communication service grants including website and marketing grants.
Taproot Foundation
205 W. Randolph, Suite 1220
Chicago, IL 60606
312-635-1124
taprootfoundation.org
QNation.Com
QNation.com provides free advertising on its website to nonprofit groups serving the lesbian and gay community. Nonprofits interested in taking advantage of this offer should send an email with a description of the organization plus a GIF or JPEG ad. More details are available on the QNation website.
QNation
870 Market St.
Suite 1123
San Francisco, CA 94102
qnation.com
YouTube
Nonprofit organizations in the United States can reach thousands of YouTube viewers for free as part of the website's "Nonprofit Channel." Nonprofits must provide original content and may not be in support of a religious or political cause. Groups that qualify can receive advice from YouTube representatives about make compelling videos with few resources and a function allowing viewers to donate to the nonprofit organization. More information, including application details, can be found on the YouTube website.
YouTube, LLC
901 Cherry Ave.
San Bruno, CA 94066
650-253-0000
youtube.com
