Promoting your business through a radio interview can be very powerful. Not only will the radio audience get to hear information about your company that can boost sales, but you will be given the chance to give your company a voice. If people decide they like that voice, that can also increase revenue. Focus on your radio interview technique to maximize your exposure.
Prepare but do not Overprepare
You'll want to sound knowledgeable, intelligent and even likable. Anticipate as many of the questions as you can, and prepare answers for the more difficult questions. It is important to practice how you want to present your information both in the content and tone. Practice a smooth delivery and avoid sounding caught off-guard by questions.
On the other hand, you do not want to sound like a well-rehearsed radio commercial. You want to the conversation to seem spontaneous because this can add to the notion that you have a good understanding of your business and how it operates. Take a moment to properly formulate your answer so the response sounds intelligent, and try to make the conversation sound natural and unrehearsed.
Call-In Shows
Some times a radio station will want to allow the audience to get involved in the interview by opening up the sphone calls. The radio station will arrange this with you in advance, and if you are given the chance to speak to the public, take it. A call-in show will allow you to put any popular misconceptions about your company to rest, and it will allow potential customers to hear how helpful you can be. Take notes on who called in and what they asked. Note how you answered a question, and if a customer has requested a follow-up, follow through. Make sure the time with a caller is spent more with them asking a question rather than you answering it. Answer briefly and to the point, and avoid allowing customers a rebuttal to your response. Avoid confrontations. If a call seems heading toward a confrontation, end the call as quickly and professionally as you can.
Have Your Message Ready
You may not get many chances to get your message out on the radio, so have a few statements prepared that will help you sum up your business. The interviewer's questions may not cover everything you want, so prepare the interviewer so she can ask the proper questions. Keep your statement short but informative. If the interviewer has hit upon the topics you would like to cover, expand on your company's offerings and use the interview to your advantage.
