The idea "If you build it, they will come" has gone out the door with the launch of the internet. You now have to be creative to get people to notice your business among the hundreds of thousands out there. Let's say you have written a gem of a press release, but you don't know get it in front of people, One of the great rules of business is "Free before fee," which means you shouldn't pay for distribution before you have exhausted the free route.
Instructions
1. Write your press release. In order to make it stand out, it should be a newsworthy story, not just a list of facts. Try to include quotes and declarations of value (what your product or service will bring to others). Don't make it sound like a sales pitch, or it will never get past the "in" box.
2. Compile a media list: If your company or organization is engaged in a local activity, you should read your area newspaper and see who writes the articles that are in your subject area. Many papers print the names, phone numbers and/or email addresses of their writers. You can make an introductory call asking if you may send your press release. The same applies for national papers.
3. Register (if required) with at least 10 free press-release distribution services online. You could theoretically disseminate your release to over 50 such services, but if they maintain the same lists, then an editor is going to get your story 50 times. That might not lead to a story, as it would seem a little bit like overkill. It would also indicate that you are not being selective in who you are distributing to.
4. Copy and paste your press release in the appropriate areas. Attach any audio, video or pictures (if allowed).
5. Review (proofread) your press release BEFORE you hit the "Submit" button. Some programs may not allow you to correct any mistakes.
6. Make note of where you submitted you release, and see if you get any takers. You will want to note where those leads are coming from, to make that service or paper a top priority upon your next distribution.
7. Be consistent. Some people wonder how often they should distribute press releases. The simple answer is everytime you have something newsworthy to report. The unspoken rule is a minimum of once per month, but depending on your organization, you might distribute more often. Regardless, the point is to get the public to know you and think of you if they need your service or product.
