Better Satisfy
Your Customers
It's inevitable that everyone in business wants to make sure their customers are happy. As career leaders, we strive to make sure our products are great and our services are top-notch. But what else can you do to really identify with your customers' needs? Ask them!
Here are some great prompts to get you talking with your clients.
Instructions
1. Ask them how the service is. This is an easy one, though it may lead to a one-word answer. Nevertheless, it's a useful way to start the conversation--just ask the customer how they found everything. "Is there anything else that I can do to better serve you?" is a statement that will do the trick.
2. Ask why they like you. Instead of just coming out and asking why they keep coming back for your service, tell them first that you're looking to get some honest, constructive feedback. Then tell them to draw upon the positives and negatives. Let them know that even if they give you a negative, it's OK and you welcome the feedback.
3. Find deficiencies. This goes along with the negatives they may bring up. Instead of saying, "The wait was too long," you can ask the customer to further expand. Ask them what specifically will help improve things from the customer standpoint. Remember that's the person you want to please, so they'll likely have a different view of things. That's good--that's how you satisfy them--by identifying their needs and implementing tactics that greatly improve business.
