Include discounts, coupons and incentives to maximize Valpak response.
Advertising with Valpak will provide your business with programs designed to get results. Valpak provides programs that can be tailored to target specific zip codes. Use this capability to identify local, state, and national distribution target markets. Consider starting with a small Valpak program to test response. Assess results and incorporate revisions to your offer, advertising copy and graphics as needed to maximize effectiveness and response.
Instructions
1. Determine your target audience for Valpak advertising. Identify ideal prospects by using demographic information including age, income, and where they live. Are they homeowners, apartment dwellers, parents or single without children? Use this process to help develop a highly targeted list.
2. Quantify your objectives and goals. Get an idea of market potential for your business. Identify the number of prospects within a given zip code based on your target audience. Use that information to set an objective of how many prospects who wish to reach with your Valpak advertisement. Narrow how many prospects you need to convert into sales in order to reach your return on investment (ROI) goal.
3. Contact the Valpak advertising department. Describe your business, target audience, objectives and goals with a Valpak advertising sales representative. Ask for information on how they can meet or exceed the numbers and goals you have set. Get clear information about rates and requirements. Inquire about discounts for multiple mailings and special offers for new customers. Ask about opportunities and savings of developing a direct mail and online campaign.
4. Set your budget. Use the information provided by Valpak to determine your direct mail budget. Look at how the Valpak expenditure will impact your overall advertising budget. Weigh the value of Valpak in comparison to other opportunities in terms of the cost to reach your ideal target prospects.
5. Finalize messaging and design. Decide if you want to take advantage of Valpak services to create your direct mail piece or if you want to create your own design. Inquire about the differences in costs and graphic design requirements. Make the advertising message benefit oriented for your target customer. Get a professionally designed layout if you are not using in-house services from Valpak. Highlight key services, special or limited time offers and make contact information a dominant element of your overall design.
