Google, a computer-services and web-search company based in Mountain View, California, issues grants to nonprofit organizations throughout the United States. Unlike many other grant progmams, which give organizations cash to complete specific projects or reach certain goals, Google Grants provide nonprofits with free Web-based advertising through the company's AdWords program.
Function
Google gives a free copy of its AdWords program to an organization selected for a grant. Recipients may use this program to build AdWords accounts. With these accounts, nonprofits may design Google text advertisements, include and delete keywords and post said ads to the Web. These advertisements will then show up on related Google searches and Internet pages. Nonprofits may use up to $10,000 (as of March 2011) in advertisements; however, most use only around $300, according to Google. The company allows nonprofits to remain in the Google Grants program as long as they abide by its rules.
Eligibility
To be eligible for Google Grants, organizations must be registered Internal Revenue Service 501(c)(3) nonprofit charities. Additionally, nonprofits must offer services in the fields of art, education, health, volunteering or science and technology. Nonprofits promoting, endorsing or based on faith, spirituality or religion, as well as those involved in political lobbying, selling services or goods or promoting special interests are not eligible for Google Grants.
Other Rules and Requirements
In addition to Google's basic eligibility requirements, nonprofits must also have a website that does not display revenue-generating advertisements while signed up under the Google Grants program. Additionally, organizations must use their grant-provided free advertisements to point to a page on their website. Also, nonprofits must use relevant keywords to drive their advertisements. Google Grants recipients must also keep in contact with Google company representatives by answering official email requests and by logging in to their AdWords account at least once per month to monitor progress.
Application Process
To apply for Google Grants, a nonprofit must complete the company's online grant application form (see Resources). On the application, organizational representatives must provide a sample ad, sample keywords and explain their target audience. Additionally, representatives must write a brief statement on their nonprofit's' mission and offer practical ways in which they can benefit from Google Grants, such as raising awareness, starting new programs or increasing online donations. As of March 2011, Google selects grant winners on an ongoing, year-round basis.
