Connect with potential customers through the internet.
Businesses used to rely on broadcast media to advertise, whether through radio or television. In today's digital age, however, advertising allows businesses to connect directly with consumers, face-to-face, or over the web. Businesses are constantly searching for these new and innovative ways to sell their product, because the more original the advertising campaign, the more attention it may attract.
Social Media
Social media sites have given businesses a unique opportunity to advertise directly to consumers. Rather than using a middleman like a newspaper or television station to reach out to potential customers, businesses can use social media to speak directly to their target demographic. For example, a business' Facebook page can tell its fans about the launch of a new product, or post coupons to encourage users to buy. This form of advertising is inexpensive, since most social media sites are free to use, and gives a business a direct advertising link to its potential customer base.
Samples
Setting up a booth at a local concert or sporting event, and giving out samples of your product, can increase consumer awareness of your brand. You can speak one-on-one to consumers, explaining the benefits of your product, while letting them try it out. If you're confident that your product sells itself, then distributing product samples is an effective way to advertise and increase sales.
Catchphrase or Jingle
Businesses can get into consumers' minds by using a catchphrase or clever jingle to promote their brand. Many national brands have extended their reach by tying a memorable song or phrase to their brand. Use your catchphrase or jingle consistently in advertisements, whether you're developing a media spot or a printable brochure. That way, when consumers think of the product or service that your business offers, they'll instantly think of you.
Website
Consumers are turning to the internet to research businesses and learn more about products, so a well-developed website can serve as a form of advertising for your business. On a website, you can provide descriptions of your products or services, as well as an explanation of their benefits. You can offer testimonials from customers to improve your reputation. You can make executives accessible by providing their contact information for questions or complaints. A business that a consumer knows is one she's more likely to use, so establish a presence on the web.
