Many commercials are also displayed online.
Producing a commercial isn't difficult, producing a good commercial is. Production values must be high to properly demonstrate the quality of the product. Proper planning and a good concept goes a long way toward ensuring a smooth production and effective final product. Keep the concept simple, commercials are short; 10 seconds to one minute. The most popular length is 30 seconds. Different broadcasters sell blocks of ad space in different increments.
Instructions
1. Learn about the product and write a script for the commercial. Knowledge of the product, including features, price, availability (channels,) and uses help the writers come up with a concept that demonstrates those attributes clearly. The script is a detailed shot list and includes all elements of the commercial; it is typically a half page. Develop a creative and catchy concept that will keep audiences interested and showcase the product in an attractive light.
2. Plan the production. Hire actors and crew, select a location and secure the proper production equipment. To minimize costs, try to shoot everything on the same day. Proper planning is important. Create a list of all the things you will need to shoot. Organize a schedule for the shoot day that maximizes efficiency. Allow for unforeseen issues that could eat up time.
3. Prepare the sound stage. Hire a set designer to create a set on the sound stage, or use an existing location instead of designing one.
4. Set up the lights, camera and audio equipment. Professional production lights are best. Many companies rent these lights. Connect audio equipment to the camera. A boom mike should be sufficient for most productions. Block the commercial. Blocking is a dry run that tests the equipment, lighting, audio and movement of actors. This ensures that everything is perfect for the final shoot.
5. Shoot the commercial in several takes. Shoot from different angles. Capture a wide range of footage. This gives the editor a wide selection of material to work with.
6. Hire an editor with experience editing commercials. Edit the commerical. Explain the concept to the editor and give him the footage. Work with the editor to create the exact commercial you want.
7. Render the commercial and format it. Contact the broadcaster and determine an acceptable format. Broadcasters have different requirements for commercials.
