Use a landing page for your website to avoid spamming people.
Internet home business strategy starts with an attractive and usable website. People should be able to easily navigate your website to find your products or services. Additionally, make sure you write clean and error-free copy so anyone can understand it. You should also outline key details about your business, including where you will advertise, how frequently and how much money you can afford to spend each month.
Using Landing Pages
A landing page is a page where you can direct all of your advertising. The landing page is separate from you website. A landing page typically includes some basic information about your products, and even a video. People can then type in their name, address, email and phone number if they want additional information. Most Internet marketers use landing pages to avoid spamming or illegally sending information to people who do not request it. For example, if you send an email with just your website, you are technically spamming that person. However, a person who receives an email with your landing page has an option to enter his name and email. Thus, he is opting-in or requesting additional information. Also, you are wasting your advertising dollars if you do not use a landing page, according to Gaebler.com, an online business reference site. Names and email addresses are leads that you can convert into sales. Sometimes you need to contact people directly to make a sale online.
Email Marketing
Email marketing is the process of sending a mass quantity of emails out to people who use your type of product or service. You can collect email names through your promotions or order email names from outside vendors. The Direct Marketing Association at DMA.org sells consumer leads for people who want different types of products. Onesource.com sells business-to-business leads, if you are marketing your products or services to businesses. It usually takes a mass quantity of emails to generate orders or leads. For example, you may need to send out 500,000 emails to get 10 sales. However, you can send these emails out simultaneously with a click of a button. All you need is some bulk email software which is available at most office supply stores. Collect or buy emails on a regular basis. Continue to send promotions out to your email lists each month.
Pay Per Click Advertising
There are a number of online sites that offer pay-per-click advertising, including Google.com. In pay-per-click advertising, your ad ranking is based on how much you are willing to pay for each person who clicks on your site. Most pay-per-click sites divulge how much the top advertisers are paying. Therefore, you can determine whether you want to spend a certain amount to get listed on the first page. For example, the advertiser in the number one position may be spending 25 cents per click. However, you may decide to spend 10 cents per click for a third page listing. Clicks can add up as can your pay-per-click expenditures. Test your ads on different pay-per-click sites at lower rates first. Increase your expenditures if the sites are producing sales. You can use online tracking software to track from which sites people are visiting your website. Talk to a webmaster or Internet specialist if you need help installing tracking software. Refer to Supertop100.com for a comprehensive list of pay-per-click sites.
Search Engine Optimization
Search engine optimization enables you to attain high rankings in major search engines like Google, Yahoo, Alta Vista and Lycos. Unlike pay-per-click advertising, your ranking is based on key words or codes you use on your website, and how closely those codes match your website content. If you can afford to spend $3,000 to $5,000, a search engine optimizer can help you attain high rankings in major search engines. Search engine optimizers will usually charge an intitial set-up fee and a monthly fee to maintain your listing. The investment for a search engine optimizer can pay huge dividends because you can exponentially increase traffic to your site.
