According to AllBusiness.com, the difficulty in Internet marketing lies in differentiating one company from its competitors. As a result, businesses often enter into agreements with Internet marketing companies to accomplish this. In doing so, it is important to know the key provisions written onto the agreement.
Parties
This section contains the names of the people or companies entering into agreement with the Internet marketing company. Additionally, within this section is the date the agreement is to commence.
Services
The services to be performed by the Internet marketing company are described in detail in this section. It is important that all involved parties have a firm understanding of the expected services to prevent misunderstandings.
Compensation
This section outlines how the Internet marketing company is to be compensated. It is common for Internet marketing companies to have set prices for services such as search engine optimization as well as price ranges for services that vary in completion time, such as web site design.
