Living in a small town presents a number of problems for any business since you just don't have that many people to market to. But for a direct sales business, you'll have to work twice as hard; not to get your name out there but to sell some product.
Instructions
1. Tell everyone you've started your direct sales business. Word spreads quickly in a small town so it shouldn't take people long to realize you're in business. But keep talking anyway. Reminding people you're there and in business will boost sales.
2. Make flyers and post them around town. Hang them everywhere the owners will let you but always hit the highlights: the grocery store, the gas stations, the post office and maybe the local bar.
3. Start a direct mail campaign. Create a brochure and a letter and mail both to everyone in town. If you can't afford to get everyone in town, start with a smaller mailing. Send your packet to those people you know might be interested in your product.
4. Give an introductory offer for your product. Give people a discount for shopping with your direct sales business or for hosting a party. This will get customers to you.
5. Put on a good show and get people talking. If one group of people enjoyed your show, you're sure to get more parties. Word of mouth is the best possible advertising you can get, especially in a small town.
