viral marketing
campaign
Learn put together a viral marketing campaign.
Do you have a product to sell but you aren't sure market it?
Have you ever seen hugely successful marketing campaigns and wondered go about putting together a similar campaign for your product?
One of the most popular methods of marketing today is viral marketing.
What is a viral marketing campaign?
Viral marketing refers to a type of advertising that is spread from one consumer to another; similar to the way a physical virus or computer virus is spread.
A viral marketing campaign involves the use of an entertaining, often humorous ad that people will be compelled to share with their friends.
In today's online society, ads such as these can be rapidly spread via e-mail, YouTube or social networking sites.
Instructions
1. Choose Your Medium
The first thing to do is decide present the ad. Video clips have boundless potential for creativity and can be published online for free. A good camcorder and a little creativity is all you need. Your ad can also take a simpler form, like a cleverly retouched photo, a catchy slogan, or an informative article that details whatever problem your product will solve.
2. Get Creative
Whatever your advertisement is, it must be something that people will want to sothers. The key to a successful viral marketing campaign is that the ad doesn't throw the product in the viewer's face. Instead, it catches the eye by entertaining. The use of humor is an effective way of getting people to look at an advertisement. They won't mind that they're being marketed to because they're getting enjoyment out of the ad.
3. Get it Out There
Post the ad or a link to it on the social networking sites such as Facebook, and Myspace. If it's a video ad, upload it to YouTube and post the link. You can also circulate it via e-mail. People will forward emails if they are not spammed, and if they contain content that's interesting enough to share.
4. When creating a viral marketing campaign, the sky is the limit. With a little creativity and the use of today's Internet technology, you can easily circulate an ad that will reach millions.
While you're here be sure to take a look around for more tips on viral marketing.
