Sell Insurance Online.
Instead of developing contacts through face-to-face meetings, many insurance and real estate businesses now rely solely on leads they collect online. A business can generate solid leads by using a cost per action (CPA) network to drive traffic to its website and a lead capture form to gather information from website visitors.
Instructions
1. Create a website. It can be as small as one page and should include a lead capture form asking for data relevant to your industry (name, contact information, address, health information, driving details, etc.). Your goal is to encourage visitors to your website to provide as much information as possible in exchange for a free quote.
2. Sign up as an advertiser with a CPA network. These networks will send your offers to affiliates, which will then drive traffic to your website. Whenever an affiliate directs someone to your website and that person completes your data capture form, you will pay the affiliate a nominal sum for the lead. You pay only when a lead is generated by an affiliate. A few of the bigger networks include Azoogle, Neverblue and MaxBounty.
3. Manage your relationship with the network. Affiliates will sometimes submit fraudulent details into your lead capture form. Although the networks are usually good about policing this activity, make sure to keep track of the percent of valid leads versus fake ones. If you find that an affiliate is submitting too many fraudulent leads, you can call your network and have them blocked.
4. Follow up with your leads. Call them and answer their questions, send them a quote, or shoot them an email asking if they need more information.
