Promoting your website can mean the difference between a popular website and a flop. Even the perfectly designed website will fail if it does not have viewers. While word of mouth notifies your friends and family about your website, to build traffic, you must promote it beyond your personal acquaintances. Companies exist that will promote your website for you in exchange for a fee. However, there are methods to promote your website for free, enabling you to use your financial resources in other areas of your business.
Instructions
1. Submit your website to various search engines such as Google, Yahoo and Bing. Visit the search engine's homepage to locate the link to submit your website. Enter the complete URL for your homepage and add any comments you wish.
2. Open a social networking account for your website. Typically, you can create a page on social networking sites for free. Use this page to advertise the products and services your website provides through online contests and giveaways.
3. Include all relevant keywords in your website code. Keywords allow search engines to locate websites related to searches performed by Internet users. Most website design software allows you to input keywords for each designed page even if the designer is not proficient in website coding.
4. Join a press release submission program. While press release programs typically charge for their service, some -- such as PRLog.org -- distribute and submit press releases for free.
5. Take advantage of any promotional tools provided by your hosting service. These can include free social networking advertising credits, blog space and other services you would otherwise pay for.
6. Sign up for advertising swap services. These services allow you to trade advertising space on your website for advertising space on other websites. Typically, the service targets ads to similar websites allowing your website to piggyback on another website's popularity.
7. Contact other websites and offer a link exchange. The website will place your link on its page in exchange for you placing a link to that website on yours.
