He needs a chair massage.
You know once folks experience your chair massages, they become soothed, serene and so sedate they always come back for more. But your challenge is getting them in the chair in the first place. You don’t have to run after people at shopping malls and drag them back to your seat; you can instead market chair massages in an attractive and effective manner.
Instructions
1. Target those who need it most. Focus your marketing on people who will actually go for it. This includes people cramped at their corporate desks, folks who just had a workout at the gym or others with lots of stressors but not a lot of time or money.
2. Play up the biggest benefits. Chair massages are fast and cheap. You don’t even have to get naked and have oil rubbed all over you like in a full-fledged traditional massage.
3. Be catchy with phrasing: “You don’t have to be stressed out sitting at your desk,” “Bet you’d like a rubdown after your workout” and “You don’t need bubble bath to take you away—a chair massage will do it.”
4. Get your message out there. Fliers are a good way to spread your word to the masses. Invest in at least 500 and get out there with some tape. Post them at gyms, laundries, offices, playgrounds with busy moms and anywhere else people might see them and then trek over for a chair massage. You can also email or telephone big companies to offer your services to the entire staff.
5. Offer incentives. Get people hooked by offering half price for the first massage, deals for large corporations or free babysitting when people bring their kids. Whatever little extras you can throw out there to get them in your door will pay off later when they keep coming back and tell all their friends how wonderful you are.
