You've looked at all of your marketing options and have decided that a pay-per-click campaign is the best way to go. Congratulations! You're on your way to becoming more successful.
There's just one catch: You want to be absolutely certain that you're getting the best return on your investment. That means careful planning and tight management of your campaign.
Instructions
1. Make sure your campaign follows the search engine rules. No matter how well optimized your PPC campaign is, it's not going to work if it doesn't follow the rules. Therefore, read the rules, know them and follow them.
2. Create an attention-grabbing headline for your campaign. Even if you've secured the No. 1 spot with your bid, you won't get many visitors if your ad is not appealing.
3. Limit the number of keywords on which you bid. While it might seem like it makes sense to attract a wide variety of visitors, it makes more sense for you to narrow your focus and only draw in the customers who are ready to buy the product or service you are selling.
4. Monitor your campaign daily. If you don't know which keywords and key phrases are converting clicks to sales, how will you know where to focus your efforts? By paying careful attention to your numbers daily you will be better able to focus your campaign to get better results. Better results mean a better return on investment.
5. Refocus your campaign when necessary. Based on the results you are getting and tracking daily, know which keywords are bringing you the most revenue. If your campaign has not been focusing enough on those keywords or key phrases, revise it. Likewise, if some of your keywords are not bringing in the revenue they should be, eliminate them from your campaign to be sure you are using your budget wisely.
